If you've been sent a link to somebody's page on Empire Avenue: The Social Media Exchange, then like me your first reaction might be 'what on earth is this?' or 'looks scary'.
The page can be rather intimidating to a first timer, and the site's home page while graphically very nice does seem to indicate that a rather large investment of time will be required if you sign up.
I can't deny that some time wasting will occur, and that you if you possess an addictive personality, then you will become addicted to this in the same way as twitter or Facebook.
There is a payback for your time, however. Especially if you are in the business of knowledge sharing, promoting products and services, or looking to extend your network for other reasons.
This is a site, not only for the fun of playing an imaginary stock market but also for something far more useful - consolidating your social networking accounts across the web into one hub from which people can watch the whole of your activity, not just one part.
This prepares us for a future where documents, videos, updates and all the rest can be ultimately fed into one place, but at the same time reside in their independent homes on the web without the need for reposting and repetition.
Below is a lengthy video that will help you understand some more, but I'd recommend signing up first and getting to know the site a bit on your own before watching.
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