In a recent blogpost, BubbleCow (Gary Smailes) writes about 'The shocking secret about ebook pricing that will help you price your ebook', which coincidentally comes at the same time that my own publishing company is experimenting with eBook pricing on Amazon and iBooks.
The reason for this experimentation is that in academic publishing the summer months are notoriously light months for sales, where most students and researchers are away either at conferences or on holiday, and stop buying books online. eBooks therefore provide an ideal opportunity to increase casual sales through price reduction to levels well below the production and print costs associated.
This is worthwhile because a handful of sales is better than no sales, and it increases the awareness of titles, and how often they are cited and discussed.
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